How can LED fit into your Marketing Budget? In general, there are three areas that businesses focus their marketing efforts on: branding, lead generation, and sales. There are many ways to accomplish these goals, and no shortage of channels to advertise on: social...
Your business has a story, and it’s not just what you have written on the “About Us” section of your website. Your business’ story is the one you tell yourself as you get out of bed in the morning, the reason why you decide to go to work. It’s the one you tell...
Choosing the right image is the key to connecting with your audience. You’ve probably had a fairly ordinary day up to this point. Maybe you started the day by scrolling through your social media feed, watching the news, or reading a newspaper. After a quick breakfast...
Do you know how many cars have driven by your business in the time it’s taken you to read this sentence? How many potential customers are sitting at a stoplight yards away from your business’ front door at this moment? The world of marketing is constantly shifting....
