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What do I need to consider when investing in an LED sign?
Quality should be the number one priority in your list of things to consider before purchasing an LED sign. In addition to the sign quality, the quality of services provided by the sign company, the warranty period provided and the company’s reputation are other important factors to consider. There are a few ways in which you can determine the quality of an LED sign: Pixel, Pitch, Matrix, LED viewing angle and LED brightness.
What are Pixels?
A collection of LEDs are known as pixels, which are an essential requirement for identifying the quality or resolution of an image. Each sign may have different number of pixels, and the number of LEDs in each pixel may also vary. An image with more LEDs per pixel will have a better quality and resolution.
What is a Pitch?
The distance between every pixel is known as the pitch. A pitch can be 10mm, 16mm, 20mm or 25mm in size and smaller pitch distances produce better graphics and clear text at short distances. The pitch is also a deciding factor when determining the display’s resolution. 10mm and 16mm distances have closer pixels, as a result producing a vivid image. When your target audience will be viewing your sign at a shorter distance, it is best to use tighter pixels. For longer distances such as a highway, a greater pitch is ideal.
How do I identify the best resolution?
By identifying the speed of vehicles passing by your sign and the viewing distance from the audience, you can determine what the best resolution is for your sign. For further assistance with regard to resolution needs for your sign, please call 503.400.5607.
How can I differentiate brightness of LEDs?
By identifying the speed of vehicles passing by your sign and the viewing distance from the audience, you can determine what the best resolution is for your sign. For further assistance with regard to resolution needs for your sign, please call 503.400.5607.
Are LED signs expensive to run?
The biggest advantage of LED signs are that not only do they have a low initial investment cost but the operating costs of LEDs are also comparatively lesser than a traditional bulb. Outdated sign boards with incandescent bulbs are expensive and inefficient to run, resulting in electricity bills shooting up to more than a few hundred dollars every month. On the other hand, a high quality LED sign will result in only a fraction of electricity bills. According to our statistics, an LED sign that runs 365 days of the year, 24 hours of the day, costs about $20-$30 a month. This amount may vary depending on the size of the sign.
How long lasting is an LED sign?
As mentioned before, all LED signs are unequal. Yet, with a high quality LED sign, the average lifespan can be estimated at approximately 10 years. Average lifespan of an LED lamp is measured by its brightness. When the brightness reduces by 50% of its original brightness, it’s ideal usability ends. That is why it is important to start out with a lamp that has the highest brightness rating.
Approximately how much will a good quality sign cost me?
The initial investment for an LED sign board may come as a shock to you but it should be considered as a business investment. Repeated research has shown that installing an LED signboard results in business increment in percentages ranging from 15-150%. Let us take a small business in US that generates revenue of about $1,000 per day. If we consider a minimum business increment of 15% as a result of the LED sign, this business can expect added revenue of at least $150 per day. Also imagine this business is functioning for 6 days a week, which adds up to $900 a week in extra revenue, and $46,800 for a year! Although the upfront investment of an electronic message center may be a bit of a burden on a business compared to other advertising methods, the returns on this investment will be seen much faster than other methods and will be consistent throughout the life of the LED signage. Also, radio, TV, newspaper and other forms of advertising have a higher average cost per 1000 exposures:

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